{"title":"HOCKEY","description":null,"products":[{"product_id":"upper-deck-sp-2023-24-hockey-blaster-20-box-case","title":"Upper Deck SP 2023\/24 Hockey Blaster 20 Box Case","description":"\n\t\t\t\t\t\t\t\t\t\n\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eUpper Deck SP 2023\/24 Hockey Blaster 20 Box Case\u003c\/strong\u003e brings the premium, serially-numbered design that SP Hockey is known for to another exciting season, giving collectors the chance to chase top veteran stars and an impressive rookie class. Featuring a 140-card base set built around 100 star veteran cards and 40 serially-numbered SP Rookie Authentics, this release combines clean, classic design with a deep, well-structured parallel system that rewards collectors at every level.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eEach box delivers 8 packs with 5 cards per pack, with collectors averaging 1 Rookie Authentics or Authentic Profiles Blue parallel per pack, and 1 full Rookie Authentics or Authentic Profiles card guaranteed per box. Beyond those guaranteed hits, the product offers a wide range of additional parallels and insert sets to chase, including the standout Authentic Profiles line, which features today’s biggest superstars across multiple serially-numbered tiers.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e8 packs per box, 5 cards per pack\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOn average, 1 Rookie Authentics or Authentic Profiles Blue parallel per pack\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOn average, 1 full Rookie Authentics or Authentic Profiles card per box\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e140-card base set featuring 100 veteran stars and 40 serially-numbered SP Rookie Authentics\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eWide range of SP Rookie Authentics parallels including Signatures, Signatures Gold #’d to 25, Jersey, and one-of-one Black\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAuthentic Profiles insert line with Signatures, Jersey (game-worn swatches), Green #’d to 25, and one-of-one Black parallels\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eChance to pull ultra-rare Authentic Signatures chase cards\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOfficially licensed product, guaranteeing authenticity and quality\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eWhat makes this release stand out is the depth of its parallel structure, giving collectors a clear path to chase increasingly rare versions of both rookies and stars. From the accessible Blue parallels found in nearly every pack to the true one-of-one Black parallels found at the very top of the rarity scale, there’s a meaningful chase at every price point. The inclusion of game-worn jersey swatches and serious autograph chase cards adds even more excitement for set builders and high-end hunters alike.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eWhether you’re chasing a top rookie’s serially-numbered card, hunting for a game-worn jersey relic, or hoping to land an ultra-rare one-of-one autograph, the \u003cstrong\u003e2023-24 SP Hockey Blaster Box\u003c\/strong\u003e delivers a structured yet exciting opening experience. It’s a strong choice for hockey collectors who appreciate a clean, classic design paired with a genuinely deep and rewarding chase.\u003c\/p\u003e\n\t\t\t\t\t\t\t","brand":"My Store","offers":[{"title":"Default Title","offer_id":64338926666097,"sku":"SKU_1785886714471_658","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/8420\/6961\/files\/p12-i0.png?v=1785887059"},{"product_id":"upper-deck-skybox-metal-universe-2023-24-hockey-blaster-20-box-case","title":"Upper Deck Skybox Metal Universe 2023\/24 Hockey Blaster 20 Box Case","description":"\n\t\t\t\t\t\t\t\t\t\n\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e2023-24 Skybox Metal Universe Hockey Blaster Box\u003c\/strong\u003e brings back the otherworldly feel collectors have long loved about the Metal Universe brand, packed with a wide range of parallels, retro tributes, and brand-new inserts. Featuring a 200-card Base Set split between Veterans, Stars, and Rookies, this release blends nostalgic design elements with fresh, modern chase content for hockey collectors of all kinds.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eEach box delivers 5 packs with 7 cards per pack, with collectors averaging 5 Base Set Rookie and 5 Base Set Stars cards per box. On top of that, every box includes 1 blaster-exclusive Blue Spectrum FX parallel card and 1 card from the 2008-09 Metal Universe Retros set, a 50-card tribute featuring top rookies reimagined with original artwork from the classic 2008-09 release. Beyond the guaranteed hits, this product is loaded with all-new insert sets alongside fan-favorite Metal Universe classics making their return.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e5 packs per box, 7 cards per pack\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOn average, 5 Base Set Rookie and 5 Base Set Stars cards per box\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e1 blaster-exclusive Blue Spectrum FX parallel card guaranteed per box\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e1 card from the 2008-09 Metal Universe Retros set guaranteed per box\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e200-card Base Set covering Veterans, Stars, and Rookies\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAll-new inserts including Goose Eggs, Martensite, and the returning psychedelic Meltdown design\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eClassic Metal Universe favorites return, including Jambalaya, Metal-X, and Noyz-Boyz\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eChance to pull blaster-exclusive Skybox Premium Prospects Star Sapphire and Star Sapphire Auto parallels\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOfficially licensed product, guaranteeing authenticity and quality\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eWhat makes this release stand out is the perfect blend of nostalgia and innovation. Longtime collectors will appreciate the return of iconic inserts and the classic metallic aesthetic, while new sets like Goose Eggs and Martensite add fresh excitement to chase. The inclusion of ultra-rare blaster-exclusive parallels, including the elusive Star Sapphire Auto, gives every box real upside alongside its guaranteed content.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eWhether you’re a longtime Metal Universe fan chasing nostalgic inserts, a goalie card collector hunting Goose Eggs, or simply love the brand’s signature metallic shine, the \u003cstrong\u003e2023-24 Skybox Metal Universe Hockey Blaster Box\u003c\/strong\u003e delivers a fun and nostalgic opening experience packed with variety. It’s a great pick for hockey collectors looking for an affordable box loaded with both classic charm and modern chase appeal.\u003c\/p\u003e\n\t\t\t\t\t\t\t","brand":"My Store","offers":[{"title":"Default Title","offer_id":64338926698865,"sku":"SKU_1785886708700_134","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/8420\/6961\/files\/p11-i0.png?v=1785887061"},{"product_id":"upper-deck-credentials-hockey-2021-22-hobby-case","title":"Upper Deck Credentials Hockey 2021\/22 Hobby Case","description":"\n\t\t\t\t\t\t\t\t\t\n\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eUpper Deck Credentials Hockey 2021\/22 Hobby Case\u003c\/strong\u003e brings a deep, multi-layered chase to the ice, combining a strong rookie focus with one of the most extensive autograph lineups in the hobby. Featuring a 150-card base set built around a four-tier, serially-numbered Debut Ticket Access rookie subset, this release gives collectors a structured path to chase both established veterans and the league’s newest stars.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eEach box delivers 8 packs with 6 cards per pack, guaranteeing 1 autograph or non-auto acetate card, 8 Star of the Night and\/or Rookie Arrival cards, 5 serially-numbered cards, and 2 tech insert cards per box. The vast majority of autographs in this release are hard-signed and serially-numbered, spanning multiple sets like Debut Ticket Access Autographs, Ticket Access Autographs, and the striking Acetate Ticket Access Autographs, giving collectors a genuinely deep and varied autograph chase in every box.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e8 packs per box, 6 cards per pack\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eGuaranteed 1 autograph or non-auto acetate card per box\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e8 Star of the Night and\/or Rookie Arrival cards per box\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e5 serially-numbered cards and 2 tech insert cards per box\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e150-card base set including a four-tier, serially-numbered Debut Ticket Access rookie subset\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eExtensive hard-signed autograph checklist including Debut Ticket Access, Ticket Access, and Retro Ticket Access Autographs\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNew insert sets including Main Stage Signatures, Rookie Arrivals, Speed of the Game, and View from the Glass\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eShared veteran and rookie parallels including Green #’d to 25, Purple #’d to 10 (Hobby Exclusive), Gold #’d to 5, and one-of-one Black\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOfficially licensed product, guaranteeing authenticity and quality\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eWhat makes this release stand out is the sheer breadth of its autograph checklist combined with a clear, tiered structure that rewards both casual breakers and dedicated rarity hunters. With nearly every autograph subset offering multiple low-numbered parallels, often capped by a true one-of-one Black version, there’s a meaningful chase at virtually every level. The inclusion of standout rookies like Cole Caufield, Lucas Raymond, Trevor Zegras, and Moritz Seider adds even more long-term appeal for collectors building around the league’s next generation of stars.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eWhether you’re chasing a hard-signed rookie autograph, building toward a complete Debut Ticket Access parallel run, or hoping to land an ultra-rare one-of-one hit, the \u003cstrong\u003e2021\/22 Upper Deck Credentials Hockey Hobby Box\u003c\/strong\u003e delivers a structured, hit-packed opening experience. It’s a strong choice for hockey collectors who want both depth of content and real autograph upside in every box.\u003c\/p\u003e\n\t\t\t\t\t\t\t","brand":"My Store","offers":[{"title":"Default Title","offer_id":64338926731633,"sku":"SKU_1785886701007_971","price":44.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/8420\/6961\/files\/p12-i0-150x150.png?v=1785887061"},{"product_id":"upper-deck-black-diamond-hockey-2024-25-hobby-box","title":"Upper Deck Black Diamond Hockey 2024\/25 Hobby Box","description":"\n\t\t\t\t\t\t\t\t\t\n\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eUpper Deck Black Diamond Hockey 2024\/25 Hobby Box\u003c\/strong\u003e marks the first high-end hockey release of the season, giving collectors an early, premium look at the 2024-25 rookie class through autographs, memorabilia, and the brand’s signature diamond relics. Featuring a 100-card base set numbered to 349 and split between 60 veterans, 10 legends, and 30 rookies, this release combines Black Diamond’s classic identity with new content built around one of the most anticipated young classes in recent memory.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eEach box contains 6 cards total, guaranteeing 1 autograph or Diamond Relic card, 1 base set or base set parallel card, 1 Exquisite Collection card, and 3 additional insert, tech, or non-Exquisite memorabilia cards. With Exquisite Collection appearing in every single pack as part of a multi-product overlay program, every box gives collectors a genuine taste of high-end content alongside Black Diamond’s long-running staples like Band of Color and Gemography.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e6 cards per box\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eGuaranteed 1 autograph or Diamond Relic card per box\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eGuaranteed 1 base set or base set parallel card per box\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eGuaranteed 1 Exquisite Collection card per box\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e3 additional insert, tech, or non-Exquisite memorabilia cards per box\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e100-card base set numbered to 349, featuring 60 veterans, 10 legends, and 30 rookies\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eIconic Band of Color and Gemography insert sets with ultra-low Pure Black 1-of-1 parallels\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNew Sparkling Scripts autographs and Edmonton Oilers Retired Number Patch cards\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOfficially licensed product, guaranteeing authenticity and quality\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eWhat makes this release stand out is the sheer concentration of premium content packed into just 6 cards per box. The guaranteed Exquisite Collection card alone places this product firmly in high-end territory, while the long list of low-numbered Diamond Relic and Gemography parallels, many capped at true 1-of-1 rarity, gives serious collectors a genuine shot at landing a centerpiece card. The addition of Sparkling Scripts and the new Oilers Retired Number Patches further deepens an already loaded checklist.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eWhether you’re chasing an autograph from a top rookie like Macklin Celebrini or Matvei Michkov, hunting for a rare Diamond Relic parallel, or simply want to experience one of the hobby’s most premium hockey brands, the \u003cstrong\u003e2024\/25 Upper Deck Black Diamond Hockey Hobby Box\u003c\/strong\u003e delivers a concentrated, high-value opening experience. It’s a top-tier choice for collectors who want quality and exclusivity over sheer volume.\u003c\/p\u003e\n\t\t\t\t\t\t\t","brand":"My Store","offers":[{"title":"Default Title","offer_id":64338926862705,"sku":"SKU_1785886693817_391","price":529.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/8420\/6961\/files\/p14-i0_avif.png?v=1785887065"},{"product_id":"panini-prizm-hockey-2013-14-hobby-box","title":"Panini Prizm Hockey 2013\/14 Hobby Box","description":"\n\t\t\t\t\t\t\t\t\t\n\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003ePanini Prizm Hockey 2013\/14 Hobby Bo\u003c\/strong\u003ex marks the first standalone NHL outing for Panini America’s hugely popular Prizm technology, following its impressive bonus-pack debut earlier that year. Known for its low-numbered, multicolored Prizm parallels, this release brings that signature shine to the ice for the first time as its own dedicated hockey product, capturing the league’s biggest stars and an especially massive rookie class.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eEach box delivers 20 packs, guaranteeing 2 autographs, at least 2 Prizm parallels, and 20 Rookie Cards in every single box. The release pays tribute to the NHL’s historic Double Rookie Class with extensive rookie content throughout, while also honoring the league’s history through the standout Immortalized die-cut insert, which celebrates past Stanley Cup champions.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e20 packs per hobby box\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eGuaranteed 2 autographs per box\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAt least 2 Prizm parallels guaranteed per box\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e20 Rookie Cards guaranteed per box\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThree distinct collectible levels of autographs to chase\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eHobby-exclusive parallels including Orange Die-Cut Prizms \/50, Gold Prizms \/10, and Finite Black Prizms \/1\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eImmortalized die-cut insert honoring legendary Stanley Cup champions\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOfficially licensed Panini product, guaranteeing authenticity and quality\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eWhat makes this release especially significant is its place in the Prizm story, marking the brand’s first true standalone hockey product after its strong debut appearance. The combination of vivid, low-numbered parallels and an unusually deep rookie class makes this an exciting set for both longtime Prizm fans and dedicated hockey collectors. Hobby-exclusive parallels like the ultra-rare 1-of-1 Finite Black Prizm add an extra layer of chase for those hunting truly elite pulls.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eWhether you’re chasing rookie cards from one of the NHL’s biggest draft classes, hunting for vivid Prizm parallels, or hoping to land an ultra-rare hobby-exclusive hit, the \u003cstrong\u003e2013-14 Panini Prizm Hockey Hobby Box\u003c\/strong\u003e delivers an exciting and historically significant opening experience. It’s a must-have for any hockey collector looking to own a piece of Prizm’s origin story on the ice.\u003c\/p\u003e\n\t\t\t\t\t\t\t","brand":"My Store","offers":[{"title":"Default Title","offer_id":64338927288689,"sku":"SKU_1785885926717_390","price":183.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/8420\/6961\/files\/p10-i0.png?v=1785887085"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/8420\/6961\/collections\/hokey-scaled.jpg?v=1785893167","url":"https:\/\/herdhelden.shop\/de\/collections\/hockey.oembed","provider":"my store","version":"1.0","type":"link"}